Credit Suisse has a new publication called «escher» geared to entrepreneurs. The yearbook was conceived and produced by Zurich agencies Source and open up.

Credit Suisse’s new yearbook is named «escher» in homage to the visionary founder of CS, Alfred Escher. It’s designed to guide and support entrepreneurs as they shape the future of their business, serving as a source of solutions, ideas, inspiration and contacts as well as presenting concrete products.

The first edition of «escher» boasts 85 pages. The Watchlist section presents special businesses worth following in 2021.

The publication also contains the findings and conclusions of Credit Suisse’s SME study, thoughts on entrepreneurship from bakery business leader Marc-André Cornu, and an article by neuropsychologist Lutz Jäncke on the underrated relevance of intuition in decisionmaking. A visual concept featuring strong portraits also puts entrepreneurs firmly in the foreground.

In dialogue with entrepreneurs
The magazine was conceived by Zurich agencies Source and open up after a successful pitch to Credit Suisse. A cross-agency team took charge of shaping the content. The print publication comes out on 20 February 2021 and will be augmented with additional online content.

«Entrepreneurship is part of Credit Suisse’s DNA. «escher» is a source of real added value for entrepreneurs, with varied stories and the opportunity for them to have their own say. We’re confident that they’ll find «escher» a source of support and inspiration throughout the year,» says Martina Lebherz, Head of the Marketing Content & Editorial team at Credit Suisse.

Find more pictures here.