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emineo

emineo is a Swiss IT company that designs and develops IT solutions and products for public administrations, healthcare operators, insurers, utilities, commercial and industrial companies, offering everything from advice to ongoing operation.

New identity for an IT company

         Brand positioning

Our role

As part of the corporate identity (CI) redesign, since 2018 open up has been advising the company on matters of brand management and acting as a sparring partner in the development of its corporate

design.

Services

  • Comprehensive analysis of existing brand identity and competitors
  • Developing a brand promise
  • Advice on visuals as part of the corporate design
  • Detailed formulation of corporate values and employer positioning
  • Supporting internal and external launch

New identity for an IT company

     Brand positioning

Our role

As part of the corporate identity (CI) redesign, since 2018 open up has been advising the company on matters of brand management and acting as a sparring partner in the development of its corporate

design.

Services

  • Comprehensive analysis of existing brand identity and competitors
  • Developing a brand promise
  • Advice on visuals as part of the corporate design
  • Detailed formulation of corporate values and employer positioning
  • Supporting internal and external launch