emineo
emineo is a Swiss IT company that designs and develops IT solutions and products for public administrations, healthcare operators, insurers, utilities, commercial and industrial companies, offering everything from advice to ongoing operation.
New identity for an IT company
Brand positioning
Our role
As part of the corporate identity (CI) redesign, since 2018 open up has been advising the company on matters of brand management and acting as a sparring partner in the development of its corporate design.
Services
- Comprehensive analysis of existing brand identity and competitors
- Developing a brand promise
- Advice on visuals as part of the corporate design
- Detailed formulation of corporate values and employer positioning
- Supporting internal and external launch
New identity for an IT company
Brand positioning
Our role
As part of the corporate identity (CI) redesign, since 2018 open up has been advising the company on matters of brand management and acting as a sparring partner in the development of its corporate design.
Services
- Comprehensive analysis of existing brand identity and competitors
- Developing a brand promise
- Advice on visuals as part of the corporate design
- Detailed formulation of corporate values and employer positioning
- Supporting internal and external launch
The IT engineer with industry focus
Media Relations
Our role
Our media relations work focuses on the company’s powers of innovation and in-depth industry knowledge. Since 2019 open up has been advising Swiss IT company emineo on its presence in the specialist media and its reputation management.
Services
- Annual theme planning
- Pinpointing potential differentiating factors
- Determining editorial plans for key media
- Writing, editing and issuing texts for the media
- Placing and managing interviews
The IT engineer with industry focus
Media Relations
Our role
Our media relations work focuses on the company’s powers of innovation and in-depth industry knowledge. Since 2019 open up has been advising Swiss IT company emineo on its presence in the specialist media and its reputation management.
Services
- Annual theme planning
- Pinpointing potential differentiating factors
- Determining editorial plans for key media
- Writing, editing and issuing texts for the media
- Placing and managing interviews