Ruedi Lüthy Foundation
The Ruedi Lüthy Foundation was established in 2003 by Professor Ruedi Lüthy. It runs an outpatient clinic for HIV and AIDS patients in Zimbabwe, as well as training local nurses and doctors. open up has been advising the foundation since 2009.
Pioneering AIDS experts
Brand positioning
Our role
in 2016 the foundation changed its name and adapted its brand identity. open up guided the whole rebranding process on a strategic level and defined the future visual design in collaboration with an external designer.
Services
- Brand and environment analysis
- Drawing up a brand profile
- Advice on the change of name
- Defining a brand promise
- Strategic advice on the visual redesign
Pioneering AIDS experts
Brand positioning
Our role
in 2016 the foundation changed its name and adapted its brand identity. open up guided the whole rebranding process on a strategic level and defined the future visual design in collaboration with an external designer.
Services
- Brand and environment analysis
- Drawing up a brand profile
- Advice on the change of name
- Defining a brand promise
- Strategic advice on the visual redesign