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Ruedi Lüthy Foundation

The Ruedi Lüthy Foundation was established in 2003 by Professor Ruedi Lüthy. It runs an outpatient clinic for HIV and AIDS patients in Zimbabwe, as well as training local nurses and doctors. open up has been advising the foundation since 2009.

A clinic providing a ray of hope in Zimbabwe

        Strategic advice

Our role

open up serves as a sparring partner to the CEO and communications managers. The key elements in the foundation’s communications are the challenging conditions in Zimbabwe and the rigours of looking after patients.

Services

  • Advising on all communications-related matters
  • Drawing up communications concepts
  • Positioning the founding trustees and CEO
  • Conceptual design and support with implementing the anniversary event
  • Writing and editing the image brochure and various cards

A clinic providing a ray of hope in Zimbabwe

    Strategic advice

Our role

open up serves as a sparring partner to the CEO and communications managers. The key elements in the foundation’s communications are the challenging conditions in Zimbabwe and the rigours of looking after patients.

Services

  • Advising on all communications-related matters
  • Drawing up communications concepts
  • Positioning the founding trustees and CEO
  • Conceptual design and support with implementing the anniversary event
  • Writing and editing the image brochure and various cards

Pioneering AIDS experts

        Brand positioning

Our role

in 2016 the foundation changed its name and adapted its brand identity. open up guided the whole rebranding process on a strategic level and defined the future visual design in collaboration with an external designer.

Services

  • Brand and environment analysis
  • Drawing up a brand profile
  • Advice on the change of name
  • Defining a brand promise
  • Strategic advice on the visual redesign

Pioneering AIDS experts

    Brand positioning

Our role

in 2016 the foundation changed its name and adapted its brand identity. open up guided the whole rebranding process on a strategic level and defined the future visual design in collaboration with an external designer.

Services

  • Brand and environment analysis
  • Drawing up a brand profile
  • Advice on the change of name
  • Defining a brand promise
  • Strategic advice on the visual redesign