Ruedi Lüthy Foundation
The Ruedi Lüthy Foundation was established in 2003 by Professor Ruedi Lüthy. It runs an outpatient clinic for HIV and AIDS patients in Zimbabwe, as well as training local nurses and doctors. open up has been advising the foundation since 2009.
Stories around the work of the foundation
Media Relations
Our Role
In Europe, HIV/Aids is almost forgotten. In Zimbabwe, 1.3 million people live with HIV. With many of them without access to adequate healthcare, awareness of the issue has to be raised in the media.
Services
- Strategic advice and topic finding
- Seeking opportunities for media relations
- Managing contact with select media representatives
- Editing and sending releases and messages
- Media monitoring and analysis
Stories around the work of the foundation
Media Relations
Our role
In Europe, HIV/Aids is almost forgotten. In Zimbabwe, 1.3 million people live with HIV. With many of them without access to adequate healthcare, awareness of the issue has to be raised in the media.
Services
- Strategic advice and topic finding
- Seeking opportunities for media relations
- Managing contact with select media representatives
- Editing and sending releases and messages
- Media monitoring and analysis
A clinic providing a ray of hope in Zimbabwe
Strategic advice
Our role
open up serves as a sparring partner to the CEO and communications managers. The key elements in the foundation’s communications are the challenging conditions in Zimbabwe and the rigours of looking after patients.
Services
- Advising on all communications-related matters
- Drawing up communications concepts
- Positioning the founding trustees and CEO
- Conceptual design and support with implementing the anniversary event
- Writing and editing the image brochure and various cards
A clinic providing a ray of hope in Zimbabwe
Strategic advice
Our role
open up serves as a sparring partner to the CEO and communications managers. The key elements in the foundation’s communications are the challenging conditions in Zimbabwe and the rigours of looking after patients.
Services
- Advising on all communications-related matters
- Drawing up communications concepts
- Positioning the founding trustees and CEO
- Conceptual design and support with implementing the anniversary event
- Writing and editing the image brochure and various cards
Pioneering AIDS experts
Brand positioning
Our role
in 2016 the foundation changed its name and adapted its brand identity. open up guided the whole rebranding process on a strategic level and defined the future visual design in collaboration with an external designer.
Services
- Brand and environment analysis
- Drawing up a brand profile
- Advice on the change of name
- Defining a brand promise
- Strategic advice on the visual redesign
Pioneering AIDS experts
Brand positioning
Our role
in 2016 the foundation changed its name and adapted its brand identity. open up guided the whole rebranding process on a strategic level and defined the future visual design in collaboration with an external designer.
Services
- Brand and environment analysis
- Drawing up a brand profile
- Advice on the change of name
- Defining a brand promise
- Strategic advice on the visual redesign