Schweizerische Paritätische Berufskommission Holzbau
The Schweizerische Paritätische Berufskommission Holzbau (SPBH) is the organisation responsible for enforcing the collective labour agreement in the wood construction industry. Besides performing on-site checks, the SPBH and social partners confer the Holzbau Plus quality label. open up has been advising the organisation on all communications-related matters since 2014.
Redesign of two different brands
Brand Positioning
Our role
In 2014 the Holzbau Plus quality label was given a new brand identity, and the SPBH organisation and the wood construction collective labour agreement were subsequently given new brand identities in 2017. open up provided strategic support for the redesign and in collaboration with design partner source defined the brands’ future visual identities.
Services
- Analysing existing communication channels
- Brand workshop and strategic advice on the redesign
- Designing new flyer, print ads and promotional material
- Creating a corporate design manual
- Overall leadership of CD implementation project
Redesign of two different brands
Marketpositioning
Our role
In 2014 the Holzbau Plus quality label was given a new brand identity, and the SPBH organisation and the wood construction collective labour agreement were subsequently given new brand identities in 2017. open up provided strategic support for the redesign and in collaboration with design partner source defined the brands’ future visual identities.
Services
- Analysing existing communication channels
- Brand workshop and strategic advice on the redesign
- Designing new flyer, print ads and promotional material
- Creating a corporate design manual
- Overall leadership of CD implementation project
Tools for communicating the quality label
Custom Media
Our role
open up supports the SPBH with producing a wide range of communications instruments. Besides surveying all businesses subject to the collective labour agreement, they’re also designed to acquire more candidates for the Holzbau Plus quality label.
Services
Communications instruments, quality label
Custom Media
Our role
open up supports the SPBH with producing a wide range of communications instruments. Besides surveying all businesses subject to the collective labour agreement, they’re also designed to acquire more candidates for the Holzbau Plus quality label.
Labour agreement as the basis for a quality label
Media Relations
Our role
The Holzbau Plus quality label is to be established in the construction industry as a whole, and with wood construction businesses in particular. The goal is to boost competitiveness, performance and job creation in the entire industry.
Services
- Active media relations to position Holzbau Plus
- Setting up media relations and topic radar
- Managing contact with key and local media
- Writing and editing copy for newsletters
- Writing professional articles and interviews
Gesamtarbeitsvertrag als Basis für ein Gütesiegel
Media Relations
Our role
The Holzbau Plus quality label is to be established in the construction industry as a whole, and with wood construction businesses in particular. The goal is to boost competitiveness, performance and job creation in the entire industry.
Services
- Active media relations to position Holzbau Plus
- Setting up media relations and topic radar
- Managing contact with key and local media
- Writing and editing copy for newsletters
- Writing professional articles and interviews