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Schweizerische Paritätische Berufskommission Holzbau

The Schweizerische Paritätische Berufskommission Holzbau (SPBH) is the organisation responsible for enforcing the collective labour agreement in the wood construction industry. Besides performing on-site checks, the SPBH and social partners confer the Holzbau Plus quality label. open up has been advising the organisation on all communications-related matters since 2014.

Redesign of two different brands

        Brand Positioning

Our role

In 2014 the Holzbau Plus quality label was given a new brand identity, and the SPBH organisation and the wood construction collective labour agreement were subsequently given new brand identities in 2017. open up provided strategic support for the redesign and in collaboration with design partner source defined the brands’ future visual identities.

Services

  • Analysing existing communication channels
  • Brand workshop and strategic advice on the redesign
  • Designing new flyer, print ads and promotional material
  • Creating a corporate design manual
  • Overall leadership of CD implementation project

Redesign of two different brands

    Marketpositioning

Our role

In 2014 the Holzbau Plus quality label was given a new brand identity, and the SPBH organisation and the wood construction collective labour agreement were subsequently given new brand identities in 2017. open up provided strategic support for the redesign and in collaboration with design partner source defined the brands’ future visual identities.

Services

  • Analysing existing communication channels
  • Brand workshop and strategic advice on the redesign
  • Designing new flyer, print ads and promotional material
  • Creating a corporate design manual
  • Overall leadership of CD implementation project

Tools for communicating the quality label

        Custom Media

Our role

open up supports the SPBH with producing a wide range of communications instruments. Besides surveying all businesses subject to the collective labour agreement, they’re also designed to acquire more candidates for the Holzbau Plus quality label.

Services

  • Conceptual design and overall project lead
  • Writing and editing media
  • Advising on graphical implementation and image selection
  • Production in collaboration with the design partners source and fkp

Instrumente der Kommunikation des Qualitätslabels

    Custom Media

Unsere Rolle

open up supports the SPBH with producing a wide range of communications instruments. Besides surveying all businesses subject to the collective labour agreement, they’re also designed to acquire more candidates for the Holzbau Plus quality label.

Leistungen

  • Conceptual design and overall project lead
  • Writing and editing media
  • Advising on graphical implementation and image selection
  • Production in collaboration with the design partners source and fkp

Labour agreement as the basis for a quality label

        Media Relations

Our role

The Holzbau Plus quality label is to be established in the construction industry as a whole, and with wood construction businesses in particular. The goal is to boost competitiveness, performance and job creation in the entire industry.

Services

  • Active media relations to position Holzbau Plus
  • Setting up media relations and topic radar
  • Managing contact with key and local media
  • Writing and editing copy for newsletters
  • Writing professional articles and interviews

Gesamtarbeitsvertrag als Basis für ein Gütesiegel

    Media Relations

Our role

The Holzbau Plus quality label is to be established in the construction industry as a whole, and with wood construction businesses in particular. The goal is to boost competitiveness, performance and job creation in the entire industry.

Services

  • Active media relations to position Holzbau Plus
  • Setting up media relations and topic radar
  • Managing contact with key and local media
  • Writing and editing copy for newsletters
  • Writing professional articles and interviews