Dominos Pizza choses open up as Swiss PR partner

Following an evaluation process to find a new partner for its communication activities in Switzerland, Domino’s Pizza has chosen open up. The Zurich-based PR and communications agency will support the pizza giant in all media relations matters and with communications for new openings in Switzerland.

Dominos Pizza has ambitious growth plans for Switzerland. One of the first tasks open up will take on for the restaurant chain will be to support this growth with strategic media relations activities surrounding new launches. It will also provide assistance to the company’s communications team, and will act as the media office for Domino’s Pizza in Switzerland. The aim is to increase awareness of the brand through active media work, closely coordinated with marketing and social media activities.

“For us, it was important to have an agency by our side serving as a long-term partner. We were also impressed by open up’s broad portfolio, and the wide range of ideas they presented in the selection process,” said Samuel Bernhard, CEO of Domino’s Pizza Switzerland, on their choice of agency.

Founded Ann Arbor, Michigan, in 1960, Domino’s Pizza is the largest pizza delivery service in the world. It opened its first Swiss branch in Geneva in 2001, and has added a further 15 since. The company has a global network of more than 14,000 stores employing more than 290,000 staff, and produces more than a million hand-made pizzas every day.