Infectious enthusiasm

The big plate-glass windows of our office on Werdplatz seem to lure people to our agency as if by magic. Our favourite is a middle-aged gentleman tourist. He opened the door and asked in the most beautiful British accent: “Bookstore?” Unfortunately we had to disappoint him. But he wasn’t on completely the wrong track. We do, in fact, deal in compelling content.

Readers are grabbed by an exciting story or astonishing facts. But what really makes a good story is enthusiasm. For us, enthusiasm means going into the fascinating background of a topic to help our clients create exciting content for everything from staff and customer magazines to blogposts.