VanEck entrusts Swiss media relations to open up
At the beginning of November 2019, global financial services provider VanEck more than doubled its offering of exchange traded funds (ETFs) in Switzerland. The New York-based family firm is further building brand awareness in Switzerland, commissioning PR and communications agency open up to take charge of its media relations.
Financial services company VanEck is one of the ten biggest providers of exchange traded funds (ETFs) in the United States, and is also striving for this position in Europe. Switzerland, with its growing market for ETFs, is a high priority for the company. VanEck currently offers a total of 19 exchange traded funds on the SIX Swiss Exchange.
«We offer intelligent beta ETFs and products with a slightly different investment approach designed to increase the return or reduce the risk. We’re delighted to be able to communicate our philosophy with open up,» says Philipp Schlegel, Managing Director of VanEck Switzerland AG.
Since its establishment in 1955, financial services company VanEck has been synonymous with innovative, intelligent and forward-looking investment strategies. It was one of the first asset managers to give investors access to global markets. Its goal has always been to constantly identify new trends and asset classes – including gold investments (1968), emerging markets (1993) and ETFs (2006) – which have left a mark on the entire investment market to this day. With more than 90 ETFs globally, the investment company offers a comprehensive portfolio covering numerous sectors, assets classes, and smart beta strategies.
As of 31 December 2019, VanEck had around USD 51 billion under management, including ETFs, actively managed funds and institutional accounts. Since 2010 the company has been represented in Switzerland with a branch in Pfäffikon, Canton Schwyz. In addition to its headquarters in New York, it also has offices in Frankfurt, Madrid, Amsterdam, Sydney and Shanghai.