Nabila Bouzouina
My favorite place in Zurich
Geneva-Zurich-Geneva-Paris-Zurich… the surroundings of the train stations have become so familiar that I now find them full of charm. The area of the Zurich train station is full of decompression chambers before going back to Geneva.
Some restaurants or cafés are real cocoons with a jazzy atmosphere, in total opposition to the frantic rhythm of the commuters at rush hour. These places of life are a fantastic anthropological laboratory for those who take the time to observe, even for a few minutes. As a native Parisian, sitting on the terrace of a café or restaurant is almost a religion! The world that surrounds us, in all its forms and colors, takes on its full meaning in this frenetic ballet that undulates in front of us. All these different faces whose history and names we don’t know, but whose stories we can imagine, opening the range of possibilities.
Imagination is an important piece of my life, without being disconnected from reality – it just allows me to take a utopian look at the world, a softer shell. So, when your job is essentially based on creativity and relationships with others, I realize that I did not choose it by accident.
My dream is to have one day a small radio show and play records all day long. The unifying side of music echoes our profession which tends to bring people together around a common interest.
My favorite place in Zurich
Geneva-Zurich-Geneva-Paris-Zurich…the surroundings of the train stations have become so familiar that I now find them full of charm. The area of the Zurich train station is full of decompression chambers before going back to Geneva.
Some restaurants or cafés are real cocoons with a jazzy atmosphere, in total opposition to the frantic rhythm of the commuters at rush hour. These places of life are a fantastic anthropological laboratory for those who take the time to observe, even for a few minutes. As a native Parisian, sitting on the terrace of a café or restaurant is almost a religion! The world that surrounds us, in all its forms and colors, takes on its full meaning in this frenetic ballet that undulates in front of us. All these different faces whose history and names we don’t know, but whose stories we can imagine, opening the range of possibilities.
Imagination is an important piece of my life, without being disconnected from reality – it just allows me to take a utopian look at the world, a softer shell. So, when your job is essentially based on creativity and relationships with others, I realize that I did not choose it by accident.
My dream is to have one day a small radio show and play records all day long. The unifying side of music echoes our profession which tends to bring people together around a common interest.
My story
I joined open up, an agency with which I had already worked for many years as a partner in French-speaking Switzerland. Now I work at the open up office in Geneva. My mission is to enable the agency’s clients for whom French-speaking Switzerland is important, to be not only present but also relevant in their public relations.
After studying English at the Sorbonne, I worked for more than 15 years in global PR agencies before moving to Geneva in 2012. My intrinsically generalist profile led me to manage PR for clients in the Tech, Banking&Finance, Lifestyle&Tourism, FMCG and Healthcare sectors, both for their corporate and consumer communications.
nabila.bouzouina@open-up.ch
+41 44 295 90 49
#city #music #love #coolkids #travel #ski #people
