Every year the trade magazine Schweizer Journalist surveys business and specialist journalists on the quality of media relations in Switzerland. Besides the work of corporate spokespeople, they also rate the performance of PR agencies. Following a no. 1 ranking in 2017, open up has again placed top in the 2020 ratings. We’re delighted with this result and would like to thank journalists for their votes.
Principal Global Investors is one of the world’s biggest asset managers, with assets under man-agement of USD 476.4 billion (31 December 2019). Based in Des Moines, Iowa, the US company has had a branch in Switzerland for more than three years. It has entrusted open up with its Swiss media relations.
In recent months global financial services provider VanEck has more than doubled its offering of exchange traded funds (ETFs) in Switzerland. The New York-based family-run firm, which has assets under management of around USD 51 billion, is further building brand awareness in Switzerland, and has commissioned PR and communications agency open up to take charge of its media relations.