In today’s world, range can always be bought. It gives companies high visibility in a flash. Building trust takes much longer, and that’s where media relations work begins. This was our experience when establishing our hotel brand REVIER.
This statement shouldn’t be taken personally, as you can probably imagine. It’s actually a play on the catch phrase “It’s the economy, stupid”, which went down in history in 1992. The casual statement uttered by James Carville, a strategist on Bill Clinton’s campaign team, underscores the economy’s political significance to the American people at that time and helped Clinton win the election.
Companies that nearshore operations, but offshore communications create an expensive mismatch. Without local presence, communications quickly loses relevance, speed and credibility.
Long considered a taboo, leaders’ health is now a key issue in governance and communication. How can a leader’s vulnerability be addressed without weakening the organization? This article offers practical guidance for balancing human dignity, stakeholder trust, and business continuity.
An agency exchange between Prova in the UK and open up in Switzerland revealed many similarities — and a few subtle differences. In this audio feature, Evelyne Oechslin and Ryan Witton share their impressions.
We optimise prompts for AI chatbots right down to the smallest detail, but send contradictory emails and are surprised if the recipient misunderstands them. Many basic rules for using AI also apply to interpersonal communication.
AI can generate images. Influencers can fake authenticity. But only communication rooted in truth can preserve the essence of luxury. In an era of digital noise and synthetic narratives, luxury must find its voice — or risk losing its meaning.
“Radio Free Europe” and “Voice of America” are the only independent sources of news in many countries. Now the stations’ funding is in danger.
This concept describes how once marginal ideas gradually become debatable, accepted, and eventually dominant in public opinion. This dynamic is leveraged in politics, in the media and even in business to shape perceptions and debate, often without us even realising it. As public relations specialists, it is our duty to remain vigilant.
Bringing Sustainability Closer: Explore how businesses can humanize ESG communication to inspire action and connect meaningfully with their audiences.
