Companies that nearshore operations, but offshore communications create an expensive mismatch. Without local presence, communications quickly loses relevance, speed and credibility.
Long considered a taboo, leaders’ health is now a key issue in governance and communication. How can a leader’s vulnerability be addressed without weakening the organization? This article offers practical guidance for balancing human dignity, stakeholder trust, and business continuity.
An agency exchange between Prova in the UK and open up in Switzerland revealed many similarities — and a few subtle differences. In this audio feature, Evelyne Oechslin and Ryan Witton share their impressions.
We optimise prompts for AI chatbots right down to the smallest detail, but send contradictory emails and are surprised if the recipient misunderstands them. Many basic rules for using AI also apply to interpersonal communication.
AI can generate images. Influencers can fake authenticity. But only communication rooted in truth can preserve the essence of luxury. In an era of digital noise and synthetic narratives, luxury must find its voice — or risk losing its meaning.
“Radio Free Europe” and “Voice of America” are the only independent sources of news in many countries. Now the stations’ funding is in danger.
This concept describes how once marginal ideas gradually become debatable, accepted, and eventually dominant in public opinion. This dynamic is leveraged in politics, in the media and even in business to shape perceptions and debate, often without us even realising it. As public relations specialists, it is our duty to remain vigilant.
Bringing Sustainability Closer: Explore how businesses can humanize ESG communication to inspire action and connect meaningfully with their audiences.
Whether they depict historic situations like the attempt on Donald’s Trump’s life or major global events such as the Olympics, images that capture special moments and emotions remain in our minds for years and shape our collective memory. To make an impression these days, they should be memeable.
If you want to do successful media relations in Switzerland, quality and cultural under-standing are required.
