This statement shouldn’t be taken personally, as you can probably imagine. It’s actually a play on the catch phrase “It’s the economy, stupid”, which went down in history in 1992. The casual statement uttered by James Carville, a strategist on Bill Clinton’s campaign team, underscores the economy’s political significance to the American people at that time and helped Clinton win the election.
Companies that nearshore operations, but offshore communications create an expensive mismatch. Without local presence, communications quickly loses relevance, speed and credibility.
Long considered a taboo, leaders’ health is now a key issue in governance and communication. How can a leader’s vulnerability be addressed without weakening the organization? This article offers practical guidance for balancing human dignity, stakeholder trust, and business continuity.
Maneki-neko, the iconic «lucky cats», have long been symbols of good fortune, instantly catching the eye with their simple yet powerful gesture. A perfect metaphor for our work, where the right sign, the right story, or the right subtle wink can make all the difference. Meaningful, visual, and emotional communication creates moments that matter, brings people together and inspires.
open up and Tincan combine creative content with digital expertise. Text, images, animations and audio merge to form forms of communication that create understanding, arouse emotions and have a lasting effect. Just as diverse as modern communication can be today.
Who handled the first communications crisis in history?
Spoiler: It wasn’t a PR guru from Geneva or Zurich.
Leadership needs people who provide direction, sharpen the narrative, and enable real impact.
An agency exchange between Prova in the UK and open up in Switzerland revealed many similarities — and a few subtle differences. In this audio feature, Evelyne Oechslin and Ryan Witton share their impressions.
Writers provide texts, designers present layouts. Nothing easier than that, right? An article about the fascinating and challenging interplay of text and design.
We optimise prompts for AI chatbots right down to the smallest detail, but send contradictory emails and are surprised if the recipient misunderstands them. Many basic rules for using AI also apply to interpersonal communication.
open up is expanding its leadership team with the appointment of Nabila Bouzouina and Evelyne Oechslin to the newly created extended management.
