Who handled the first communications crisis in history?
Spoiler: It wasn’t a PR guru from Geneva or Zurich.
Leadership needs people who provide direction, sharpen the narrative, and enable real impact.
An agency exchange between Prova in the UK and open up in Switzerland revealed many similarities — and a few subtle differences. In this audio feature, Evelyne Oechslin and Ryan Witton share their impressions.
Writers provide texts, designers present layouts. Nothing easier than that, right? An article about the fascinating and challenging interplay of text and design.
We optimise prompts for AI chatbots right down to the smallest detail, but send contradictory emails and are surprised if the recipient misunderstands them. Many basic rules for using AI also apply to interpersonal communication.
open up is expanding its leadership team with the appointment of Nabila Bouzouina and Evelyne Oechslin to the newly created extended management.
For us, personal encounters are just as important as effective communication.
This is why, once a year, we take great pleasure in bringing together our clients, business partners, and friends. On June 12th, Zurich’s Helvtibar provided the perfect setting: we exchanged ideas and enjoyed a summer evening marked by a vibrant atmosphere and inspiring conversations.
AI can generate images. Influencers can fake authenticity. But only communication rooted in truth can preserve the essence of luxury. In an era of digital noise and synthetic narratives, luxury must find its voice — or risk losing its meaning.
“Radio Free Europe” and “Voice of America” are the only independent sources of news in many countries. Now the stations’ funding is in danger.
With the upcoming construction of the Mattertal Tunnel between Täsch and Zermatt, open up is supporting the stakeholder communication of the Matterhorn Gotthard Railway in a project that will have an impact far beyond national borders.
This concept describes how once marginal ideas gradually become debatable, accepted, and eventually dominant in public opinion. This dynamic is leveraged in politics, in the media and even in business to shape perceptions and debate, often without us even realising it. As public relations specialists, it is our duty to remain vigilant.
