open up expands leadership team with internal appointments
open up is expanding its leadership team with the appointment of Nabila Bouzouina and Evelyne Oechslin to the newly created extended management.
open up redaktor
In Good Company: Highlights from Our 2025 Event
For us, personal encounters are just as important as effective communication.
This is why, once a year, we take great pleasure in bringing together our clients, business partners, and friends. On June 12th, Zurich’s Helvtibar provided the perfect setting: we exchanged ideas and enjoyed a summer evening marked by a vibrant atmosphere and inspiring conversations.
Luxury in an age of illusion requires truth – and truth to be conveyed by communicators
AI can generate images. Influencers can fake authenticity. But only communication rooted in truth can preserve the essence of luxury. In an era of digital noise and synthetic narratives, luxury must find its voice — or risk losing its meaning.
A serious threat to international press freedom
“Radio Free Europe” and “Voice of America” are the only independent sources of news in many countries. Now the stations’ funding is in danger.
Stakeholder journey to the Matterhorn
With the upcoming construction of the Mattertal Tunnel between Täsch and Zermatt, open up is supporting the stakeholder communication of the Matterhorn Gotthard Railway in a project that will have an impact far beyond national borders.
The Overton Window: when the unthinkable becomes acceptable
This concept describes how once marginal ideas gradually become debatable, accepted, and eventually dominant in public opinion. This dynamic is leveraged in politics, in the media and even in business to shape perceptions and debate, often without us even realising it. As public relations specialists, it is our duty to remain vigilant.
Unforgettable moments that captivate, inspire, and leave a lasting impression
Cliff divers leave their audience in awe with their performances. Together with our clients and partners, we want to continue creating moments like these through our communication in 2025.
Human After All: Humanizing Sustainability
Bringing Sustainability Closer: Explore how businesses can humanize ESG communication to inspire action and connect meaningfully with their audiences.
The power of iconic images
Whether they depict historic situations like the attempt on Donald’s Trump’s life or major global events such as the Olympics, images that capture special moments and emotions remain in our minds for years and shape our collective memory. To make an impression these days, they should be memeable.
Authentic flavour makes the difference
If you want to do successful media relations in Switzerland, quality and cultural under-standing are required.