Pro Patria chooses open up in its anniversary year
Yesterday, on Swiss national day, Pro Patria’s 1 August badges celebrated a special anniversary: 2022 marks the 100th year in a row that they have appeared.
open up redaktor
open up provides Stiftung Sonnenschein foundation with communications support
The purpose of Stiftung Sonnenschein is to provide direct or indirect support to families with a child who has cancer. «When a child is diagnosed with cancer and the world suddenly turns upside down, we help give the affected families rays of hope, support and relief.»
Come out, wit – you’re surrounded
Does humour lack gravity? Not in the slightest. A well-placed witty comment makes you look super competent as well as super likeable.
Only a gentle nudge!?
When my daughter pushes someone I feel it’s wrong. But there is a behavioural theory that recommends a form of pushing as a means to an end. So is it okay for her to do so?
New magazine and digital annual report for Swissgrid
The national electricity grid operator Swissgrid staged a tender to find an agency for the reorientation of the content and visual development of its magazine as well as the technical redesign of its annual report on an online-first basis.
Public service media under pressure
The traditional media landscape is under serious threat. Public service media in particular are under pressure from all sides, from authoritarian and populist governments, purely profit-driven media companies, and internet and social media giants. High time, then, to take up the cudgels for media diversity.
open up establishes office in Geneva
The communications agency open up is expanding into French-speaking Switzerland. The
new office at the heart of the city of Geneva is headed by the experienced consultant Nabila
Bouzouina. This is the nationwide agency’s response to a major client need.
Yearbook for entrepreneurs gets more multimedia
Every February, Credit Suisse publishes «escher», a comprehensive yearbook for entrepreneurs. The heart of the publication is a watch list of exciting Swiss enterprises, plus an SME study. This year’s edition has been expanded online to now also include video content.
Writing text with figures
Figures enrich storytelling and can arouse emotion. Rounding, comparing and putting them in context can multiply the impact of your writing.
Youth language: remaining open to new things
The power of youth language to stir the emotions is evident in the comments on newspaper articles about young people’s use of language and in conversations with friends or work colleagues. Among the people around me, the debate reaches its peak every year when the Langenscheidt publishing house announces its Youth Word of the Year.