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Figures enrich storytelling and can arouse emotion. Rounding, comparing and putting them in context can multiply the impact of your writing.

The power of youth language to stir the emotions is evident in the comments on newspaper articles about young people’s use of language and in conversations with friends or work colleagues. Among the people around me, the debate reaches its peak every year when the Langenscheidt publishing house announces its Youth Word of the Year.

We’re taking the 20-year anniversary of our agency to share some thoughts about what it means to be self-employed, entrepreneurial and in business. To make things clear from the outset, neither Melanie or Kilian had the declared aim of becoming an entrepreneur.

According to Wikipedia, a hashtag is a metadata tag that is prefaced by the hash symbol “#”, Hashtags are widely used as a form of user-generated tagging that enables cross-referencing of content sharing a subject or theme. But the hash also has other functions. I embarked on some research.

The number of countries where journalists can exercise their profession without repression saw yet another decline last year. In the annual index produced by Reporters without Borders, the situation in only 12 of the 180 countries surveyed ranked “good”.

How can language be made inclusive? Does it even need to be? We think it does, and present some of the options.

Directly or indirectly, thought leadership is often the top priority in corporate communications. But it requires expertise as well as having the courage of your convictions.

In recent years the podcast trend has arrived in Switzerland. Many are now asking whether their organisation also needs them. Our audio piece provides some answers.

In recent years we’ve kicked off articles for many customers in a whole range of industries with sentences like “Digital transformation is changing the Swiss market more and more rapidly…,” or words to that effect. What companies should be aware of when it comes to communicating about digital transformation.

Advances in technology are providing internal communications with new tools for dialogue and sharing. But making this exchange happen requires one thing above all: exciting content.