Euphemisms or the glossing over of reality
«Negative yield», «room attendant» or «precariat»: hardly a day goes by without us encountering a euphemism for a supposedly unpleasant word.
open up redaktor
Google Switzerland appoints open up for media relations
As of April 2023, Google Switzerland will dispose of the communications expertise and network of the communications and PR agency open up.
Luzerner Psychiatrie and open up educate about suicide
Talking openly about thoughts of suicide strengthens the will to live: this is the key message of the latest campaign video for the SERO suicide prevention project.
PR-agencies and lawyers: a strategic alliance
It’s often thought that public relations and legal departments are always at odds. The classic cliché is of a PR person suggesting an idea only to be rebuffed by the lawyer in the room because it could, from his or her point of view, expose the organisation to enormous liability.
abrdn Investments Switzerland has chosen open up
International investment manager abrdn is now relying on the expertise and network of the communications and PR agency open up for its communication in Switzerland. abrdn is one of the largest active asset managers in the world with over CHF 10 billion in client assets under management in Switzerland alone.
What does the giraffe say?
What first comes to your mind when you see a giraffe? Probably not “nonviolent communication”. What giraffes have to do with communication and what we can learn from them.
Breaking with stereotypes
Many conceptual ideas start with psychological personas. They’re a good way of simplifying things and firming up the audiences you’re targeting. This is why it’s worth questioning personas and giving them greater depth.
Annual event: Boundless freedom and cloudless skies
On 8 September we celebrated one of the last late summer evenings of the year in the agency’s office and on our terrace over the rooftops of Zurich with laughter, lively discussion, good food and drink. Our 2022 annual event was a great opportunity to spend a relaxed and entertaining evening with our guests.
Portraits: we love them because they’re so human
We humans are curious and interested in our fellow humans. Sometimes we like to put ourselves in other people’s shoes, understand them and learn something from them. Journalistic portraits cater to this need. They also have a firm place in corporate commu-nications.
Images and the stories they tell
Whether they’re spectacular wildlife shots on Instagram or creative portraits on a business website, images exercise a fascination. It’s hard to imagine life without them, either on social media or in corporate communications. Even so, people still underestimate their power.