Many conceptual ideas start with psychological personas. They’re a good way of simplifying things and firming up the audiences you’re targeting. This is why it’s worth questioning personas and giving them greater depth.
On 8 September we celebrated one of the last late summer evenings of the year in the agency’s office and on our terrace over the rooftops of Zurich with laughter, lively discussion, good food and drink. Our 2022 annual event was a great opportunity to spend a relaxed and entertaining evening with our guests.
We humans are curious and interested in our fellow humans. Sometimes we like to put ourselves in other people’s shoes, understand them and learn something from them. Journalistic portraits cater to this need. They also have a firm place in corporate commu-nications.
Whether they’re spectacular wildlife shots on Instagram or creative portraits on a business website, images exercise a fascination. It’s hard to imagine life without them, either on social media or in corporate communications. Even so, people still underestimate their power.
Yesterday, on Swiss national day, Pro Patria’s 1 August badges celebrated a special anniversary: 2022 marks the 100th year in a row that they have appeared.
The purpose of Stiftung Sonnenschein is to provide direct or indirect support to families with a child who has cancer. «When a child is diagnosed with cancer and the world suddenly turns upside down, we help give the affected families rays of hope, support and relief.»
Does humour lack gravity? Not in the slightest. A well-placed witty comment makes you look super competent as well as super likeable.
When my daughter pushes someone I feel it’s wrong. But there is a behavioural theory that recommends a form of pushing as a means to an end. So is it okay for her to do so?
The national electricity grid operator Swissgrid staged a tender to find an agency for the reorientation of the content and visual development of its magazine as well as the technical redesign of its annual report on an online-first basis.
The traditional media landscape is under serious threat. Public service media in particular are under pressure from all sides, from authoritarian and populist governments, purely profit-driven media companies, and internet and social media giants. High time, then, to take up the cudgels for media diversity.
