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The media need more women
Women are still underrepresented in the Swiss media. A look at the figures shows just how significant the media gender gap is.
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I also expect an agency to take a critical stance
What’s our clients’ experience of working with open up? We asked Angela Scalese. She’s the media spokesperson for Senevita, a provider of nursing care to the elderly that we’ve been helping with media relations since 2022.
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It pays to be brief
If you master the art of keeping a topic short and presenting a complex issue so that even a layperson can understand it, you’ll never get bored and you’ll reach your goal faster.
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How to get everyone’s ears pricked up
Have you heard this one? Writing for the ears requires a completely different approach than writing for the eyes. Here are a few tricks.
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Euphemisms or the glossing over of reality
«Negative yield», «room attendant» or «precariat»: hardly a day goes by without us encountering a euphemism for a supposedly unpleasant word.
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PR-agencies and lawyers: a strategic alliance
It’s often thought that public relations and legal departments are always at odds. The classic cliché is of a PR person suggesting an idea only to be rebuffed by the lawyer in the room because it could, from his or her point of view, expose the organisation to enormous liability.
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What does the giraffe say?
What first comes to your mind when you see a giraffe? Probably not “nonviolent communication”. What giraffes have to do with communication and what we can learn from them.
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Breaking with stereotypes
Many conceptual ideas start with psychological personas. They’re a good way of simplifying things and firming up the audiences you’re targeting. This is why it’s worth questioning personas and giving them greater depth.
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Portraits: we love them because they’re so human
We humans are curious and interested in our fellow humans. Sometimes we like to put ourselves in other people’s shoes, understand them and learn something from them. Journalistic portraits cater to this need. They also have a firm place in corporate commu-nications.
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It’s all in the mix
The fact that there’s less and less diversity, both in nature and the media landscape, is worrying. But if you look you’ll find projects that promote and encourage diversity.
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How to avoid being left speechless
We talk to robots, slam poets tell stories, and we spend hours listening to podcasts. The spoken language is enjoying a revival.
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Video killed the radio star?
Moving pictures are the king of content. Thanks to digitalisation, videos are available everywhere. By 2021, video content is set to make up 82% of all internet traffic.
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Infectious enthusiasm
open up might not be a bookstore, but we do deliver exciting content. Since time immemorial people have always wanted to listen to a good story.
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Organisations: the media companies of the future?
Custom media are a response to the challenges raised by a changing media landscape. How can organisations use them to add value for their customers?
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What a pot of pink paint has to do with communications
Well-to-do dual income couples, generous epicureans and lovers of fine things: welcome to the world of LGBT. You need more than a big pot of pink paint to appeal to this big-spending audience.
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Does AI write better copy?
Machines are making inroads into our lives and turning everything on its head. What about communica-tions, where the interpersonal dimension is apparently so important?
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Consider a rethink rather than covidwashing
From the communications point of view the situation around the coronavirus isn’t all negative. It’s forcing many companies to abandon old, rigid habits
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Home alone in the office
Despite the home office revolution of recent weeks, it’s too early to speak of the death of the of-fice. In the long run, humans are social beings who need personal contact.
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Fact-checking social media
COVID-19 has turned the world on its head: in the flood of facts, theories and wild speculation, it can be hard to know what is true. Fact-checking has become more important than ever.
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Long live the intranet – provided it’s done right
Advances in technology are providing internal communications with new tools for dialogue and sharing. But making this exchange happen requires one thing above all: exciting content.