open up redaktor

Quite a lot of people deliberately avoid the news. What does that feel like? A self-experiment and a call for the critical consumption of information.

There are few rules of etiquette for communicating with non-human animals. A reflection on polite interaction with other species.

With the advent of generative AI in everyday creative life, a completely new category of visual material is available. But what does that mean for corporate communications? And what’s the raison d’être of the original sources of photos, in other words professional photographers, stock agencies or your own smartphone? Here’s a survey of the field.

Women are still underrepresented in the Swiss media. A look at the figures shows just how significant the media gender gap is.

What’s our clients’ experience of working with open up? We asked Angela Scalese. She’s the media spokesperson for Senevita, a provider of nursing care to the elderly that we’ve been helping with media relations since 2022.

If you master the art of keeping a topic short and presenting a complex issue so that even a layperson can understand it, you’ll never get bored and you’ll reach your goal faster.

Have you heard this one? Writing for the ears requires a completely different approach than writing for the eyes. Here are a few tricks.

«Negative yield», «room attendant» or «precariat»: hardly a day goes by without us encountering a euphemism for a supposedly unpleasant word.