Consider a rethink rather than covidwashing
From the communications point of view the situation around the coronavirus isn’t all negative. It’s forcing many companies to abandon old, rigid habits
From the communications point of view the situation around the coronavirus isn’t all negative. It’s forcing many companies to abandon old, rigid habits
After several rounds of a pitch procedure, US company Dell Technologies has hired PR and communications agency open up AG to handle its public relations in Switzerland.
Principal Global Investors is one of the world’s biggest asset managers, with assets under man-agement of USD 476.4 billion (31 December 2019). Based in Des Moines, Iowa, the US company has had a branch in Switzerland for more than three years. It has entrusted open up with its Swiss media relations.
There’s nothing like the feeling of freedom and ease that come from the aroma of coffee and freshly baked bread in the morning Mediterranean sun.
In recent months global financial services provider VanEck has more than doubled its offering of exchange traded funds (ETFs) in Switzerland. The New York-based family-run firm, which has assets under management of around USD 51 billion, is further building brand awareness in Switzerland, and has commissioned PR and communications agency open up to take charge of its media relations.
Machines are making inroads into our lives and turning everything on its head. What about communica-tions, where the interpersonal dimension is apparently so important?
SENN is a family business operating in real estate development, planning and construction. Open up is supporting SENN with media relations and content production as part of a comprehensive digital campaign run in collaboration with digital marketing agency BlueGlass.